Event Creation

Introduction

Welcome to the event creation process guide!

This guide is designed to walk you through the steps of creating your event, whether it's in-person or through Zoom meetings or webinars. Whether starting from scratch or cloning an existing event, this streamlined process allows you to define event details and registrations.

How to Use this Guide: Recommended Progression when creating an In-Person event, review the following section topics: Create a New Event> Complete Basic Info> Additional Windows > In-Person Setup Recommended Progression when creating a Zoom Meeting event: Create a New Event> Complete Basic Info> Additional Windows > Zoom Meeting Setup Recommended Progression when creating a Zoom Webinar event: Create a New Event> Complete Basic Info> Additional Windows > Zoom Webinar Setup

 

Section Topic	Table of Contents
Create New Event	Create a New Event - Select Event Type Selecting Zoom Meeting vs Zoom Webinar
Complete Basic Information	Basic Information Survey Settings Descriptions Adding a Non-SCORE Workshop Presenter
Registration Details	Registration Details - Automatic Registration Close Out Registration Details - Manual Registration Close Out
Paid Event Setup	Paid Events Setup
Additional Windows during Event Creation	Email Marketing: Constant Contact Upload Event Main Image Add SCORE Workshop Presenter Upload Files
In-Person Setup	Location Information Finish
Zoom Meeting Setup	Meeting Information Create Zoom Meeting
Zoom Webinar Setup	Webinar Information Create Zoom Webinar
Event Journey Notifications	Click here to see the email samples of all the notification emails sent by Engage.
Relevant Resources	Best Practices in Event Creation Access the Event Management Recording here. View and Download a one-page quick reference guide here.

 

Create New Event

1) Navigate to events by clicking on Events - Last 90 Days from the Home Page. Note: Other lists can also be used here: Upcoming, Need Action, Completed.

2) From the list, click the New button on the top-right.

3) Select what type of event to create.

Selecting Zoom Meeting vs Zoom Webinar

 

For more information regarding Zoom Meeting vs Zoom Webinar, please click the link provided to be redirected to Zoom's website with the information on meetings and webinars comparison.

 

Basic Information

4) Enter the basic event information. In this section, the required fields are Event Name, Chapter, Start Date & Time, End Date & Time, Survey Timing, and the Event Status.

Note: Event timing is pulling from the Event Manager/creator's timezone. If you are creating/cloning an event outside of your timezone, please contact help@score.org for assistance.

• To start, enter the Event Name, search the Chapter, indicate the Start Date and Time and the End Date and Time.

5) Enter Event Status. Available values and descriptions are below:  

 

Survey Settings

6) Set the Survey Timing. The field default value is 24 hours. Other options include 15 minutes, 1 hour, 48 hours. Based on the survey timing selected when the event was created, a survey will be sent to all registrants marked as Attended AND after the event date and time has passed.

Description

7) Enter your description in this section.

• Short Description - any information entered here will be displayed on the registration form. The character limit on this field is 255.
• Description - a.k.a. Long Description. You can enter more information about your event in this field. The current character limit on this field is set to 32768. The information on this field will be displayed on the landing page created by Engage in your chapter website.
• Description HTML - use this field to create and structure sections, headings, links and lists on your landing page. Currently, there is no character limit in this field.  Note: The font styling (font type and size) offered in this field does not work with our website (Drupal) so please refrain from using any of it. Also, do not use the Insert Image on this Description HTML box, instead, refer to the steps on how to add an event image.

 

8) The Training Topic(s) is a required field so make sure to select at least one topic on this field. Select a topic by clicking it on the Available box, then click the arrow to move the topic to the Chosen box. Note: To select multiple training topics, hold your CTRL key (or Command key for Mac users) and click the topics.

9) Select a Business Stage from the available box, then click the arrow to move the selected item to the Chosen box. Note: To select multiple training topics, hold your CTRL key (or Command key for Mac users) and click the topics.

10) Select a Entrepreneur Type from the available box, then click the arrow to move the selected item to the Chosen box. Note: To select multiple training topics, hold your CTRL key (or Command key for Mac users) and click the topics.

11) Select the Industries from the available box, then click the arrow to move the selected item to the Chosen box. Note: To select multiple training topics, hold your CTRL key (or Command key for Mac users) and click the topics.

12) Select Resource Partners on the next field. By default, SCORE is pre-selected in this section.

13) Select the Local Event Type by clicking the drop-down arrow to show the options.

Note: Roundtable and Workshop event types are reported to SBA. While the following event types are NOT counted in the Total Local Services Numbers: Awards/Ceremony, Client Networking, Trade Show/Conference, and CEO Forum.

14) Select the appropriate Program Format by clicking the drop-down arrow to show the options.

Note: Use the Online Course program format when setting up an online event. This will prevent the system from sending the Map Link info in the confirmation and reminder email sent to registrants.

15) Select the Training Delivery Method, or enter Other Training Delivery Method (if applicable) in the fields provided.

16) Are you using federal funds field should be Yes to any event reported to the SBA i.e. reported in total services would be yes to federal funds.

17) Select National SCORE Program, Event Language or enter Other Language Used (if applicable).

     

Non-SCORE Workshop Presenter          

18) If there is a Non-SCORE Workshop Presenter, enter the presenter’s name. Note: The individual will not have access to SCORE Engage and the event information held in the system.

 

Location Information

19) When you choose In-Person as the event record type during the initial setup, this is the designated section where you need to provide the following information for the event venue. To prevent errors in the location information, do not use special characters in the Street Field.

Note: Please be aware that the confirmation and reminder emails sent to registrants will contain the event location information, including the street address, city, state, zip code, and a corresponding map.

Notes: Events without the location details will show on the website as a Live Event and marked as Online (but will be indexed with the chapter's state and zip so it will still display in the National search).

Events with a location street, city, state, or zip code information will show on the website as a Live Event and marked as In Person.

 

Meeting Information

20) Create and enter a Meeting Password in this section. When you choose Zoom Meeting as the event record type during the initial setup, this section will become visible for your convenience.

Note: Please be aware that the confirmation and reminder emails sent to registrants will contain the Zoom Meeting Join URL.

 

Webinar Information

Note: Please be aware that the confirmation and reminder emails sent to registrants will contain the Zoom Webinar Join URL.

 

Registration Details - How to Close Registration prior to the Start Date/Time

Note: Engage automatically closes the registration when the entered end date/time is reached

22) You can set up the system to automatically close out the Registration Status before the event date by setting the Limit # of Registrations. When checking this box, you will be required to enter the limit size in the Registrant Limit field.

Note: If you would like to maintain a waitlist for the event, select Yes from the dropdown and any registrations received after capacity will be added to a waitlist.

23) You can also set up the system to automatically close the Registration Status before the day of the event by defining the Close Registration on (Date). When this feature is utilized, the registration will be closed at 11:55 pm on the selected date, according to the time zone of the Event Manager/creator.

• As a result of setting up either or both of these fields, the Registration Status will automatically be set to Closed after the field has been satisfied.

 

Registration Details - Event Manager manually closes the registration.

24) Another option is to close the registration manually (skip setting up items 17 and 18). The Event Manager can come back to the event record page any time to modify the Registration Status from Open to Closed. To modify an event to change its registration status, please follow the guide here.

25) Show Event on SCORE Website is checked by default. The event is both displayed in your chapter's Local Workshop page. If unchecked, the event will not be displayed online but will still accept registrations.

 

Paid Events Setup

26)  To configure a paid event, select Yes on the Charging a Fee field. You will then be required to enter an amount on the Full Fee field. The Other Income field is for income earned from the event that is not from the registrant’s event fee. This can be entered after the event has taken place. The Full Fee Income and No Show Income are calculated and automatically populated by the system based on registrant information.

27) When setting up a Paid Event, you are also required to check the box to Display Event Contact Details on Reg and enter all the contact details in the fields provided.

28) Event Discount Information can be added for your paid events. You can set up an Early Bird Discount and up to three (3) Discount Codes. The chapter defines the discount codes, which can be either a dollar amount or a percentage of the Full Fee for the event.

 

Additional Info during the Event Creation

29) By default, the Constant Contact Sync Enabled box is checked. This will automatically import all registrants to your Constant Contact account. The Event Contact List Name field above it will auto-populate the name of the contact list matching the one created in Constant Contact (after saving the event) e.g. QuickBooks Desktop - mJAAQ.

If you don’t want this information imported, simply de-select the checkbox. Note: If you see any error message on the List Callout Error Type and List Callout Error Details fields, screenshot these fields and send an email to engage@score.org.

 

Upload Event Main Image

30) After clicking Save on the main event creation window, you'll be prompted to upload an Event Main Image, Upoad a new image from your local device by clicking Upload Files or drag and drop file. Then, click Next. Please note that your event image has a unique filename before uploading it e.g. UniqueFileImage_ChapterXXXX.jpg.

 

Add SCORE Workshop Presenters

31) The next window will allow you to add a SCORE Workshop Presenter. Select Yes if adding one during the creation or you can always modify the event later to add the Workshop Presenter. Click Next.

Note: If you are looking at how to add a Non-SCORE Workshop Presenter, please click here.

• To add a SCORE Workshop Presenter, search for their name and choose from the provided list. Afterwards, click on "Next" to proceed.

 

Upload Files

32) When applicable, upload documents or other file resources related to the event.

• When uploading a file, click the Upload Files button or drag and drop the file. Then, click Next. Upon completing the event creation process, you have the option to include this file in the Event Confirmation Email. To do so, please refer to the steps outlined in the "Add Event Resources" section.

 

Finish

33) Upon reaching the final window, you will receive a confirmation message indicating that you have successfully created an event. Click on Finish to complete the process.

 

Create Zoom Meeting

34) Once you have completed filling out the event record creation page, remember to click the button to create a Zoom Meeting.

• A pop-up message will confirm that a request to create the meeting has been sent to Zoom. Click Finish.

 

Create Zoom Webinar

35) Once you have completed filling out the event record creation page, remember to click the button to create a Zoom Webinar.

• A pop-up message will confirm that a request to create the webinar has been sent to Zoom. Click Finish.

 

Best Practices in Event Creation

1. After creating the event in Engage, do not forget to click the Create Zoom Meeting or Create Zoom Webinar button.
2. Do not edit the Registration Options in Zoom.
3. Maintain the required registration enabled in Zoom.
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4. Create the Zoom event on the same day it is published on the website, or save it as a draft until then.
5. Avoid creating the Zoom event on the day of the event if it has already been advertised on the website for several days.
6. Keep the password set for the Zoom Meeting or Zoom Webinar even in Engage to ensure security.
   
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7. Verify if an event registration for the client already exists before creating a new one.
8. For event registration, always direct clients to register via our website, rather than manually or through Zoom links. The specific event's registration link can be found on its Engage record page for easy sharing with clients.
   
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9. Do not use the convert function in Zoom. If there's a need to change a meeting to a webinar in Zoom, cancel the current event and create a new one. Similarly, for changing a webinar to a meeting in Zoom, cancel and create a new event.
   
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10. Coordinate event creation between Zoom and Engage to avoid manual duplication.

 

Relevant Resources

• Access the Event Management Recording here.
• View and Download a one-page quick reference guide here.
• Post-Event Process Guide