What Social Media Content is Published for My Chapter?

Social media support is provided FREE of charge to 50 Chapters, paid for by SCORE HQ. This includes 8 organic posts a month on chapter Facebook pages, 8 organic posts a month on Google Business Profiles, 8 organic posts a month on chapter LinkedIn page, plus additional services. For more details, visit “What Social Media Support Does SCORE HQ Provide to Chapters?”

Providing this content is critical as the majority of chapters continue to depend on HQ-provided baseline content. It ensures consistent SCORE branding across these chapter social media channels, providing a reliable content calendar and posting schedule, localizing the content and social media engagement when possible.

This approach is scalable, affordable and increases the relevance of local chapters, both to consumers and local search engines. This method of dynamic localization is a best-practice approach to executing local social media content used by most major multi-location brands. 

Aside from positive statistical results, the social media program is intended to support our volunteers in their marketing efforts by providing a consistent and reliable social media plan. The program is constantly being updated and improved to reflect best practice strategies and volunteer feedback.

For those chapters with volunteer bandwidth and expertise, we encourage layering additional local content on your local channels. 

In addition, chapters workshops and events are promoted on Facebook on and LinkedIn. Learn more about how chapter events are promoted here.

Volunteers are encouraged to participate in the program as much or as little as they like. We value the vast experience of our volunteers and appreciate the strategic eyes our volunteers offer to our programs. We welcome your feedback. Be sure to join our quarterly Social Media Webinar to share your ideas and ask questions. 

Looking for more information about Chapter Social Media? Return to the Support Center. 

Still have a question?  Our social media team is here to provide additional guidance as needed. Please email socialmedia@score.org.