Quarterly Marketing Office Hours

Register now for our new Quarterly Marketing Office Hours: https://score.zoom.us/webinar/register/WN_xIOOS-rWQ92ntepqxZZRbQ 

View the Q1 (Dec. 17) Quarterly Marketing Office Hours recording: https://score.zoom.us/rec/share/HfGByJNkl8Loq-ikipdGJRqrDwfdqpkwqWHod_CLgg_5bQ_bHJQyC0AP0NqP_oMo.50xqPPUx_-0CX7RD?startTime=1765998014000

___________________________________________________________________

About:

Join SCORE’s marketing team each quarter for an hour-long session designed to help you strengthen your chapter’s marketing presence and better support local small business owners.

During this interactive session, we’ll share timely best practices across social media, email marketing, branding, content creation, and more. You’ll also have the opportunity to ask questions and get answers to your most pressing marketing challenges.

Whether you’re new to chapter marketing or looking to refine your strategy, these office hours are a great way to stay informed, build confidence, and align your efforts with SCORE’s national marketing approach.

What You’ll Gain:

• Practical tactics you can implement right away
• Guidance tailored to chapter needs
• Direct access to SCORE’s marketing team
• A space to troubleshoot, brainstorm, and learn from one another

Who Should Attend:

Chapter marketing chairs, administrators, volunteers supporting marketing efforts, and anyone looking to improve their chapter’s visibility and engagement.

We look forward to supporting you and helping your chapter continue to #SOARwithSCORE!

___________________________________________________________________

FORMERLY the Monthly Social Media Webinar-- Archive Below:

• September 2025 - View Webinar Recording | Download the Slides
  Our September webinar provided critical updates outlining SCORE’s upcoming shift to a state-based social media strategy in FY26. We shared how we arrived at this approach, which of the 50 chapters have been selected to represent each state, and what this change means for all chapters currently supported by the Chapter Social Media Program. The session also highlighted where Social Media Chairs can find support and resources throughout this process.

• July 2025 - View Webinar Recording | Download the Slides
  Our July webinar focused on reviewing the Q3 performance of the Chapter Social Media Program. Melissa Telsrow from Hiper led the discussion. She covered the metrics we use to check in on the health of the program, shared some fascinating learnings from this past quarter, and finished up with some stellar examples of chapter social done by your peers! Whether you like diving deep into
  the data or you prefer learning the latest best practices, this webinar had something for everyone.

• June 2025 - View Webinar Recording | Download the Slides
  In June's webinar, Social Media Chairs and attendees received an update on the performance of the #StandWithSCORE campaign and were encouraged to continue rallying support in their online communities. We then switched gears and discussed how local events are promoted on social media through the Chapter Social Media Program and provided best practices (with examples!) of how Social Media Chairs can take these promotions to the next level.

• May 2025 - View Webinar Recording | Download the Slides | Campaign Toolkit
  SCORE is urgently asking Congress to protect SCORE’s FY26 funding allocation of $17 million to ensure that SCORE can continue to mentor and support America’s small businesses in every state. A national campaign funded by the SCORE Foundation is underway, however – local support is CRITICAL. Chapter Social Media Chairs attended this webinar to learn how social media can impact this campaign and what they can do to help! 

• April 2025 - View Webinar Recording | Download the Slides
  Our April webinar focused on reviewing the Q2 performance of the Chapter Social Media Program. Melissa Telsrow from Hiper led the discussion of the program performance metrics and provided an update on the SOCi Genius product implementation. We wrapped by spotlighting a custom chapter LinkedIn ad campaign, discussing how your chapter can utilize LinkedIn for volunteer recruitment and sharing lead-nurturing best practices.

• March 2025 - View Webinar Recording | Download the Slides
  Our March webinar discussed how employee advocacy can amplify SCORE's social media presence. We explored what an employee advocacy program is, why it matters, how it benefits both the organization and volunteers, and practical steps to implement a successful advocacy program if Social Media Chairs would like to do so within their own chapters. We also covered best practices and common pitfalls leaving volunteers excited to take these lessons to their next chapter meeting for implementation!

• February 2025 - View Webinar Recording | Download the Slides
  This month's webinar began with an update on how SCORE’s social media efforts are adapting to align with the recent Executive Orders and New Federal Guidelines. Then we welcomed SCORE Lancaster-Lebanon's Kathlene Sullivan as our guest speaker. Kathlene walked us through her chapter's highly successful approach to social content development and shared all of her top tips and tricks along the way. SCORE Lancaster-Lebanon is frequently one of our top performing chapter's on Facebook, so attendees were able to learn from the best of the best.

• January 2025
  January's webinar focused on reviewing the Q1 performance of the Chapter Social Media Program and officially launching the two new AI-powered products we added to our SOCi tech stack: Genius Reviews and Genius Search. We dove into the metrics we use to measure the success of the program, discussed what strategic shifts led us to this success and attendees received a live demo of the SOCi enhancements! We finished up with SCORE Fairfield County's Katherine Skinner sharing insights from her chapter's recent paid ads campaign to drive workshop registrations.

• December 2024 - View Webinar Recording | Download the Slides
  During our December webinar, we announced the launch of two new AI-powered products to enhance our SOCi system: Genius Reviews and Genius Search. We watched quick video teasers of how the tools work and invited attendees to join us in January for a deep-dive discussion on the integration project. With our remaining time, we hosted an extended Q&A segment featuring two members of our Social Media Chair Advocacy Group where attendees were able to pick the brains of their colleagues! 

• November 2024
  In November's webinar, we conducted a training focused on social media content development for chapter channels. The call covered both the social media posts that are automatically shared for chapters and what customizable content is available to Social Media Chairs to further enhance their local presence. We challenged attendees to work towards a daily posting frequency and reminded them, "You don't have to get fancy. You just have to get started."

• October 2024 - View Webinar Recording | Download the Slides
  Our October webinar served as both a year in review for FY24 and an introduction to the FY25 version of the Chapter Social Media Program. Melissa Telsrow from Hiper led the discussion of the final FY24 program performance metrics and analyzed what worked well that we can bring forward into FY25. Attendees left understanding what social media support to expect from HQ heading into the new fiscal year and what optional paid social media advertising is now available to them.

• August 2024 - View Webinar Recording | Download the Slides
  August's social media webinar provided a brief training on effectively managing social media channels during heightened political seasons, and then offered several HQ updates that are critical to chapter social media operations. These updates included the free AND paid support we are providing for SCORE's 60th Anniversary Pitch Events, the upcoming release of the 60th Anniversary Field Marketing Toolkit and more. Tune in to be in the know! 

• July 2024 - View Webinar Recording | Download the Slides
  This month's webinar reviewed the Q3 performance of the Chapter Social Media Program. Melissa Telsrow from Hiper drove the call, dove into the metrics we use to measure the success of the program and answered volunteer questions along the way. We also covered the results of the Social Media Local Workshop Pilot and highlighted the optional social media ad packages available to all chapters. This was a can't-miss if you are someone who likes to dig into the numbers!

• June 2024 - View Webinar Recording | Download the Slides
  Because our standard June webinar was canceled in honor of the Juneteenth observance, Hiper offered a special webinar during this month's office hours to help you create a social media advertising plan for FY25. This session aimed to equip you to effectively manage your chapter's digital marketing budget and develop a media plan designed to recruit new volunteers/clients, drive workshop attendance and/or build brand awareness.

• May 2024 - View Webinar Recording | Download the Slides
  For May's Social Media Webinar, SCORE's Director of Social Media Kristyn Shay shared insight into how she would approach being a chapter Social Media Chair! She covered the official job description for this role and then broke it down into actionable tasks that can be completed daily, weekly, monthly and quarterly. This session was packed with live demonstrations and was one of our highest rated webinars to date!
   
• April 2024 - View Webinar Recording | Download the Slides
  April's webinar focused on reviewing the Q2 performance of the Chapter Social Media Program and previewing the upcoming Social Media Local Workshop Pilot. We dove into the metrics we use to measure the success of the program, discussed what strategic shifts led us to this success and attendees received an inside look at our next test! Melissa Telsrow from Hiper drove this call and answered volunteer questions during our Q&A segment.

• March 2024 - View Webinar Recording | Download the Slides
  In our March webinar we decided to go back to the basics. Kristyn Shay, SCORE's Social Media Director, and Lori Barnes, SCORE's External Relations Director, delivered a 101 level presentation on the resources and programs in place to support chapter social media and public relations efforts. We covered the Chapter Social Media Program, explored PR tactics and strategies, discussed how these efforts can complement one another and answered amazing questions from attendees!

• February 2024 - View Webinar Recording | Download the Slides
  This month's webinar was hosted by SCORE Rhode Island's Chip Leakas! Chip presented on the power of social proof, or more specifically, online reviews, testimonials and recommendations. He discussed the similarities and differences of the three, demonstrated the importance of these in your social media strategy, and shared valuable tips on how to regularly generate these testimonials from your clients. HUGE thank you to Chip for sharing his insights and expertise!

• January 2024 - View Webinar Recording | Download the Slides
  In our first webinar of the new year, we focused on reviewing the Q1 performance of the Chapter Social Media Program and previewing the brand-new reporting capabilities within the SOCi platform! We checked in on the metrics we use to measure the success of the program, discussed how this success was impacted by our content strategy shift and had a guest speaker from SOCi on to give us a live demonstration of the new insights and tools available to us. 

• December 2023 - View Webinar Recording | Download the Slides
  Happy Holidays from the Social Media Team! Our December webinar's focus was on providing a few program updates, training attendees on how to use SOCi libraries and answering social media questions live. The big takeaways were that success story support for chapters has officially launched and that over 40 videos are now available within SOCi for you to use on your chapter's social media channels. Watch the recording for details! 
• November 2023 - View Webinar Recording | Download the Slides
  This month's webinar kicked off with a couple of announcements. We are launching TWO new initiatives very soon: the Chapter Video Library in SOCi and our Social Media Advocacy Group. Check out the recording or keep an eye out for our next newsletter for details. The rest of the hour was presented by Molly Schiff, Social Media Chair for the San Luis Obispo chapter. She covered her chapter's approach to social media—including goal setting, tactics, tips and tricks and how to measure and communicate success. 
   
• October 2023 - View Webinar Recording | Download the Slides
  Happy New Year, Social Media Chairs! Our first webinar of FY24 served as both a year in review and a look ahead. First, we covered how the Chapter Social Media Program performed in FY23, including changes we made to the program and how those changes contributed to success. Then we covered each program component that is in place for FY24. We dove deep into each area of support that is being provided to all chapters this fiscal year and answered any questions attendees had related to those services! 
   
• September 2023 - View Webinar Recording | Download the Slides
  After taking a month off due to National Leadership Conference, our September webinar was jam-packed with updates, trainings and sneak peeks. We shared that SCORE HQ is going all-in on diversifying our video content in FY24 and provided training on how Social Media Chairs can create their own videos too! We wrapped by sharing a few new services that will be offered in the FY24 Chapter Social Media Program and by giving kudos to Social Media Chairs that went above and beyond this fiscal year.
   
• July 2023 - View Webinar Recording | Download the Slides
  This month's webinar kicked off with a review of our social media program strategy, implementation and performance following the close of Q3. We delved into the effects of our content strategy shift across platforms, provided progress updates on the incorporation of chapter LinkedIn pages and explored SCORE Houston's successful approach to LinkedIn management at the local level. We finished by answering attendees' social media questions live!
   
• June 2023 - View Webinar Recording | Download the Slides
  In our June Webinar, we covered a variety of topics all aimed to help us start preparing for
  what social media in FY24 might look like. We discussed the webinar schedule for the remainder of this fiscal year, explored the new and improved social media section of the Support Center and created opportunities to share feedback around specific Chapter Social Media Program components. I can't thank attendees enough for the high engagement and thoughtful insight!
   
• May 2023 - View Webinar Recording | Download the Slides
  For May's Social Media Webinar, we explored the concept of "leveling up" as a Social Media Chair. We broke down the role of a social media volunteer into five general categories-- success stories, workshops, volunteer spotlights, campaign content and community engagement-- and shared tips on beginner, intermediate and advanced levels of operating within each category. This session was packed with best practices and examples and was one of our highest rated webinars to date!
   
• April 2023 - View Webinar Recording | Download the Slides
  This month's webinar was a review of the Chapter Social Media Program's performance in Q2. Led by our partners at Hiper, the review included success metrics and comparable benchmarks to quantify the impact the program has on brand awareness and user engagement at the local chapter level. We also shared updates on some of the larger initiatives we worked on in Q2 such as launching LinkedIn for all chapters and our success story pilot.
   
• March 2023 - View Webinar Recording | Download the Slides
  In our March webinar, we primarily focused on volunteer recruitment strategies utilizing social media as we look ahead to National Volunteer Month in April. We discussed organic and paid opportunities chapters can take advantage of including video and photo content available for use, our new completely customizable volunteer spotlight templates in SOCi and the increasingly popular LinkedIn Lead Generation paid campaigns chapters can opt-in to. 

• February 2023 - View Webinar Recording | Download the Slides
  This month, we reminded attendees of important upcoming deadlines for the Chapter Social Media Program and shared an announcement from Facebook regarding the New Pages Experience. We also covered the performance of Q1's Chapter Event Promotion Pilot and the launch of Q2's Chapter Success Story Promotion Pilot. Then we wrapped with a live demonstration of how to use our new observance-based Chapter Social Media Toolkits in combination with the SOCi platform. 

• January 2023 - View Webinar Recording | Download the Slides
  In our first webinar of the new year, we focused on reviewing the Q1 performance of the Chapter Social Media Program and previewing the new, exciting aspects of the program to come! We checked in on the metrics we use to measure the success of the program, dove deeper into the new and improved content strategy (which now includes LinkedIn publishing!) and covered additional ways volunteers can even further elevate their local chapter's presence through toolkit resources and profile optimizations. 
   
• December 2022 - View Webinar Recording | Download the Slides
  Happy Holidays from the SCORE Social Media Team! In our December webinar, we focused our end-of-year time together on a few announcements regarding current and upcoming initiatives and hosted an extended Q&A session. We discussed name changes on chapter Google Business Profiles, updates to our social media content strategy, the launch of our success story curation project, how the new website launch affects social media and more!
  
   
• November 2022 - View Webinar Recording | Download the Slides
  In this month's webinar, we primarily provided updates and follow-up training on new FY23 Chapter Social Media Program elements introduced in October. We announced that LinkedIn is now being tested as part of our chapter events promotion pilot, conducted a deep dive of the customizable social media reports within the SOCi platform and held an extended Q&A session to answer your questions live. We also introduced our new Social Media Community Specialist, Triston Dimery.
  
   
• October 2022 - View Webinar Recording | Download the Slides
  Welcome to FY23! In this month's webinar, we introduced the FY23 Chapter Social Media Program and focused extensively on components of the program that are changing going into this new fiscal year. We covered the flexibility and customization available with our new optional advertising packages, how we are evolving our use of Google Business Profile to comply with recent Google updates, the transition from Hiper reporting dashboards to SOCi reporting dashboards and more.
   
• September 2022 - View Webinar Recording | Download the Slides
  For September's Social Media Webinar, we shared a year in review of the FY22 Chapter Social Media Program and then previewed several exciting updates to the program for FY23! Our year in review covered high-level performance metrics we use to determine the program's effectiveness. Our preview of FY23 included new program components we hope to offer such as LinkedIn publishing for chapters, deeper social media reporting through SOCi, more flexibility in optional campaign offerings and more. 

• August 2022 - View Webinar Recording | Download the Slides
  In lieu of our August Social Media Webinar, we presented at the 2022 Virtual Leadership Conference. Our session, One SCORE: A Collaborative Approach to Social Media, invited attendees to learn more about how the Chapter Social Media Program is leveraging new technology and local representation to generate new potential clients and volunteers on today’s most critical social media channels.
   
• July 2022 - View Webinar Recording | Download the Slides
  This month, we used our webinar time slot to host an extended Q&A session with all of the volunteers in attendance. Questions submitted allowed us to cover a wide range of topics such as: SOCi usage, Google Analytics access, optional advertising options on social media, the Facebook Events creation process and more. We also used this opportunity to ask for feedback on the Chapter Social Media Program as we plan for FY23 and beyond.
   
• June 2022 - View Webinar Recording | Download the Slides
  In our June webinar, we shared updates related to a recent audit of the Chapter Social Media Program conducted by the University of Maryland QUEST Honors Program. The update included how the audit was conducted, the insights and best practices we learned from this experience and next steps on how we recommend implementation of these findings. SCORE Albuquerque and Northern Nevada's Monica Stefanowicz also joined us to discuss how she uses the social media program's flexibility to layer in a localized social media strategy.  
   
• May 2022 - View Webinar Recording | Download the Slides
  For May's social media webinar, we focused on how you can measure your chapter's social media success using your Chapter Social Media Metrics Dashboard. We covered how to gain login credentials and offered a live training on the various data points available to you in your dashboards. SCORE Southern Colorado's Pat Loch also joined us to share how he uses the data available to adjust his chapter's digital strategy, determine popular workshop topics and more! 
   
• April 2022 - View Webinar Recording | Download the Slides
  April's webinar discussed all things Google Business Profile. We shared important new Google Business Profile updates and how Google Business Profile listings increase your chapter’s visibility online. We offered best practices you can implement if you choose to co-manage your chapter listing, and SCORE Orlando's Bo Harvey shared tips for generating reviews, as the Orlando chapter has seen great success in this area!
   
• March 2022 - View Webinar Recording | Download the Slides
  This month, we discussed using SOCi to layer in additional local content from your chapter on social media. This included a live demonstration of the tool. SCORE Cleveland's John Sonnhalter then shared how they are using both paid and organic opportunities to maximize their online presence. Both John (SCORE Cleveland) and Melissa (Hiper) answered viewer questions live.
   
• February 2022 - View Webinar Recording | Download the Slides
  In this month's webinar, we shared tips on optimizing your chapter's Google Business Profile, three tools you have available to you that can help with volunteer recruitment, and a preview of the March Facebook and Google Business Profile content calendar. We also did a deep dive into the Q3 FY22 Optional Hiper Ad Campaign Options. Chapters can opt-in to participate from now until March 18. 
  
  
• January 2022 - View Webinar Recording | Download the Slides
  This month's webinar featured social media best practices to maximize engagement and tips on how to develop local social media content for your chapter. SCORE Maine’s Dan Reed shared real-life examples. We also provided more information and tips on how to leverage SOCi, a new, free and optional social scheduling tool your chapter can use, and answered questions live.
  
   
• December 2021 - View Webinar Recording | Download the Slides
  This month's webinar reviewed SCORE's FY22 Chapter Social Media Program including what is provided for NO CHARGE to your chapter via Hiper (paid by HQ) and what optional PAID social campaigns are available. We also provided information on SOCi, a new, free and optional social scheduling tool your chapter can use, and tips on how to add local content and success stories to your chapter's Facebook page.
   
• November 2021 - View Webinar Recording | Download the Slides  
  Hi-Per Local, SCORE's social media vendor, prepared a detailed overview of the FY22 social media program (funded by SCORE HQ) and what optional ad campaigns your chapter can opt into. They also reviewed metrics and took the time to answer questions throughout the webinar.
                

• October 2021 - View Webinar Recording | Download the Slides  

  Hiper provided an FY21 year in review including social media marketing program support funded by SCORE HQ, key program performance metrics and how to access and utilize your chapter's analytics dashboard to measure performance. Additional updates included training on how to use UTM codes and a look at November marketing campaign themes.                                                                                               

• September 2021 - View Webinar Recording | Download the Slides

  Year-to-date program performance was reviewed, with a notable 20% lift in website traffic as compared to last fiscal year. October key messaging themes were shared along with Q1 FY22 ad campaign packages that are now available for chapters to opt into through September 20^th.                                                                                                                               

• August 2021 - View Webinar Recording | Download the Slides
  This webinar kicked off with FY21 program performance metrics to date. We also discussed Google & Facebook review monitoring and response management, including do's and don'ts on when to engage/respond. Q1 FY22 ad campaign options were also presented.                                                                                                                                                                     
• July 2021 - View Webinar Recording | Download the Slides
  In this webinar we shared how to leverage Google My Business to increase awareness, best practices on getting chapter reviews on Google and Facebook, and Facebook engagement tips. FY21 program performance metrics were also reviewed, with Q&A at the end of the presentation.
   
• June 2021 - View Webinar Recording | Download the Slides
  Hi-Per Local reviewed what all is included in the social media program, FY21 program performance metrics, and shared how to gain access, login, and read data through their digital marketing reporting dashboards.                                                                                                                                                                                                           
• May 2021 - View Webinar Recording | Download the Slides
  This month we started off by reviewing program performance key metrics, as well as planning for Q4 FY21. Then we discussed tips for increasing social media engagement. There was time at the end of the presentation for a great Q&A session.                                                                                                                                                                                                                                        
• April 2021 - View Webinar Recording | Download the Slides
  This month we will start off with a general program update as well as performance metrics. We will also go over some chapter digital marketing resources that can be found on the Support Center. We finish up with the Quarter 4 Opt-in campaigns.                                                                                                                                                                                                                                               
• March 2021 - View Webinar Recording | Download the Slides
  In this month's webinar, hear about FY21 reports, issues with the January and February data reports, Q4 Opt-in campaign deadlines, social media calendar overview, SCORE Marketing resources and where to find them, as well as SCORE updates from HQ.   
   
• February 2021 - No Recording | Download the Slides
  In this webinar, learn about an issue with the January reports, optional paid ad campaigns for Q4 FY2021, how to share local success stories on your social media channels, and more.       
   
• January 2021 - View Webinar Recording | Download the Slides
  During this webinar, we looked at program performance from FY21, shared tips for how to increase engagement on your social media pages, and shared our updated paid advertising options for Q3.  
   
• December 2020 - View Webinar Recording | Download the Slides | Q2 Campaign Overview
  On this call, we looked at program performance from FY21, shared top-performing posts from November, and provided training and best practices on Google My Business.
   
• November 2020 - View Webinar Recording | Download the Slides
  In this webinar, we looked at program performance from FY21, provided training on how to navigate/utilize the Hiper dashboard for reporting, and reviewed ad campaign options for FY21. 
   
• October 2020 - View the Webinar Recording | Download the Slides
  In the first social media webinar of this fiscal year, we looked at program performance from FY20, introduced program enhancements and services for FY21, and shared NEW ad campaign options for FY21.