SCORE provides a free, baseline level of social media support for chapters (learn more here). For those chapters seeking to boost their awareness in their community, promote their events, recruit new volunteers and generate new clients, both turn-key and custom paid social media ad campaign options are available through our contractor, Hiper. Additionally, chapters are welcome to run ads outside of what is offered by Hiper through a vendor of their choosing who meets several criteria. (See Chapter Social Media Advertising Policy.)
Optional Turn-Key Social Media Ad Campaigns Via Hiper
Paid campaigns via Hiper are refreshed and optimized monthly and include campaign creative setup, audience targeting, results reported via analytics dashboards, and centralized billing reconciliation. Campaign fees for these optional packages are processed through SCORE centralized accounting and deducted from local marketing budgets.
Optional ad campaign package details, lead times and opt-in processes are shared during the monthly Social Media Webinars open to all volunteers and via email to Social Media Chairs. The opt-in form requires contact names and emails for the Chapter Chair and Treasurer, who are copied on ad campaign confirmation emails.
NEW: Flexible packages now available anytime throughout the year.
Choose your own media budget and opt-in anytime. Package details, lead times and opt-in processes can be found at the link below!
Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.
Chapter-Run Social Media Ad Campaigns
For chapters interested in paid campaigns on social media, the team at SCORE HQ recommends the optional packages available through our contractor, Hiper. Social media advertising / billing / reconciliation can be complicated for even the most seasoned volunteers – often due to no fault of their own but due to the constantly changing and varying interfaces of the platforms. Hiper’s packages are based on years of metrics and working directly with SCORE chapters to create campaigns that meet their goals.
However, chapters are welcome to run ads outside of what is offered by Hiper through a vendor of their choosing. Vendors must meet the following criteria:
- The vendor or contractor must be an established digital marketing agency with at least three (3) years of expert-level experience in running social media advertising campaigns on the platforms your chapter is pursuing.
- The vendor or contractor must process all campaign fees and media spend through quarterly, monthly or campaign-level invoicing. Smaller invoicing increments are not acceptable.
- The vendor or contractor must not be on a federal suspension/debarment list.
- If the contract will exceed $10K in a fiscal year, it must be competitively bid by three comparable vendors or contractors.
- All vendor contract contracts must be submitted to SCORE HQ for signature and approval.
Contracts using unrestricted non-federal funds are not required to satisfy these requirements. However, all contracts must be reasonable and serve SCORE’s mission.
Support will not be provided by SCORE HQ or Hiper for chapter-run social media ad campaigns executed by an outside vendor. For support on chapter-run social media ad campaigns, please see the official platform support centers:
For those chapters choosing to run their own optional paid social media campaigns, please ensure you have the appropriate access levels on accounts where you intend to launch the paid campaigns. Click here for information on how to gain access to chapter social media sites.
Looking for more information about Chapter Social Media? Return to the Support Center.
Still have a question? Our social media team is here to provide additional guidance as needed. Please email email@example.com.