For the most up to date announcements related to chapter social media efforts, please subscribe to our newsletter and register for our webinar.
February 1, 2024
Chapter Social Media Program Q1 Performance
The results are in! During the January webinar, we focused on reviewing the Q1 performance of the Chapter Social Media Program. We checked in on the metrics we use to measure the success of the program and discussed how this success was impacted by our content strategy shift. Highlights include a new high of a 4.5% post engagement rate on Facebook and a 37% increase in followers on LinkedIn.
January 10, 2024
Celebrate National Mentoring Month with Us
Our collaborative #MentoringMonth social campaign with the SBA is live, and we are so excited to kick off 2024 by spotlighting the amazing volunteers that make an impact in small business communities throughout the US. SCORE Twin Cities mentor Chris Wicker is our first feature! Check out (and share 😁) his video below.
December 1, 2023
Learn More about Success Story Support for All Chapters
Success Story Support is a new addition to the Chapter Social Media Program this year. Much like the process for mining and promoting your chapter workshops as Facebook Events, our team will go through your chapter’s website once per month to capture new success stories you have posted. We will then use a SOCi template to share these posts on your chapter social media channels.
November 3, 2023
Please Re-Register for the Social Media Webinar
Our Social Media Webinar was set to expire this month in Zoom. We have extended the webinar occurrences throughout the next year and registrants have carried over, but double checking doesn't hurt! Please re-register for the webinar and/or ensure it is on your calendar for November 15 at 2PM ET.
October 5, 2023
October 26: Hiper Monthly Open Office Hours
Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.
July 6, 2023
Workshop Boosting Pilot Coming Soon
In our June webinar, we announced the launch of the Workshop Boosting Pilot. This pilot aims to quantify the impact of a Facebook content boost for the final week leading up to a local workshop. The ten participating chapters have been selected and will receive individual communications with next steps this week! We are so excited about this project and look forward to updating you on its progress soon.
June 2, 2023
Beware of Fake Facebook Support Notifications
Phishing is when someone tries to get access to your Facebook account by sending you a suspicious message or link that asks for your personal information. We are seeing an influx in these attempts that suggest that your chapter Facebook Page is pending deletion due to a Community Standards Violation or Intellectual Property Infringement. Please forward these emails to firstname.lastname@example.org and do not click links or attachments. We will investigate and determine if there is an actual account issue to be concerned about.
February 10, 2023
Chapter Success Story Pilot Launching on February 15, 2023
In FY23, we are looking for ways to evolve the Chapter Social Media Program and help your chapters have an even greater impact in your local online communities. One way we believe we can achieve this is through unique, localized success story content sourced from chapter websites and published individually on the coordinating chapter’s centrally managed social media channels. Before we consider a wide-scale implementation of this kind of content development, we need to make sure the process and data support that decision. That’s where the Success Story Pilot comes in!
February 1, 2023
Classic Facebook Pages Changing to New Pages Experience
The way your chapter's Facebook Page looks and functions will be updated soon. This update, called the New Pages Experience, includes a redesigned layout, seamless interactions with other Pages, an all-new Page Feed and more. Facebook has been sporadically rolling out this new experience for over a year, but we have just received a notice from Facebook that all pages will transition to the new experience over the coming months.