Q2 FY25: Chapter Social Media Program Performance Report

Chapter Social Media Program Summary & Results

Performance Overview:

This chart serves as a quick look at the aggregate performance of all chapter social media channels supported by the program. Supported channels include Facebook, LinkedIn and Google Business Profile.

Key program highlights:

• Content Publishing Pause (Jan 29 - Feb 10) and Process Updates:
  
  • The mid-quarter publishing pause, paired with a shift in content approval workflows, was effectively managed. The data shows that SCORE chapter accounts quickly rebounded, with engagement returning to pre-pause levels.

• LinkedIn Continues to Thrive Above All:
  
  • LinkedIn continues to be a high-performing platform for SCORE, with a 16.7% increase in local chapter followers and an exceptional 11.6% engagement rate in Q2, well above industry benchmarks (3-5%).

• Genius Search Pilot Impact:
  
  • Early results from the Genius Search AI pilot show gains in discoverability and other key local search metrics. Pilot chapters saw a 20% increase in Google Business Profile leads, outpacing non-pilot chapters who averaged 14.7% lead growth.
    
    
• Workshop Promotional Posts:
  
  • Weekly local workshop posts achieved an impressive 4.9% engagement rate, exceeding goal of >2%, despite a temporary pivot to national webinar content and a website feature image bug that will be resolved in the next sprint released on May 13. 

• Program Adoption:
  
  • Chapters continue to leverage the SOCi platform to support their social media goals, with 459 local users across 108 active chapters in FY25, and 8% increase in chapter participation vs. prior year.

For a deeper dive into our full program analytics, you can view the full report here.

Talking Points for Social Media Chairs:

If you would like to talk about your social media wins to your chapter leadership or at your next chapter meeting, this section is for you! 

SOCi has expanded its analytics capabilities, and a new library of reports is now available to all SCORE SOCi users. You can use these reports + the total program metrics to see how your chapter measures up and communicate your performance with your stakeholders.

Talking Point 1:

Our chapter has a social media community size of _________. This is our total number of followers across all of our channels. The average community size per chapter in Q2 was 947 followers.


Talking Point 2: 

Our chapter generated _________ total impressions across our channels in Q2. Impressions are the number of views our channels earned. The average for all SCORE chapters was 10,582 impressions.


Talking Point 3:

We received _________ total engagements on our posts in Q2. Engagements are actions taken like comments, shares and likes. The average for all SCORE chapters was 488 post engagements.

Your chapter's social media community size, impressions and engagements can all be found in your SOCi reporting dashboard. Please watch this recording for an overview of the reporting dashboard and watch our May webinar for a step-by-step demo on completing these talking points. 

Please email socialmedia@score.org if you have any questions!