Organic Event Promotion via Facebook
To take advantage of the free event support provided through the Chapter Social Media Program, chapters should post all online workshops on your chapter website by the 15th of each month for them to be added to Facebook for the following month. The Hiper team will create Facebook events using the information published on each chapter’s score.org website (workshops section) by that date, using the event details and links provided by the chapter on their website. It takes the Hiper team 1-2 weeks to create and publish posted events for each chapter.
Please note that if your event is canceled or changed on your chapter website or via Engage, you must still notify Hiper for changes to be reflected on Facebook. Please email socialmedia@score.org with event updates.
Hiper will not create Facebook event posts for pinned events on your chapter website that are hosted by other chapters, unless your chapter is a co-host. However, you are welcome to share other chapter events on your chapter Facebook page at your discretion.
Paid Event Promotion via Facebook
For those chapters seeking to promote their events with advertising spend using chapter budgets, both turn-key and custom paid social media ad campaign options are available through our contractor, Hiper.
Choose your own media budget and opt-in anytime. Details, lead times and opt-in processes for the "Workshop and Webinar Ad Campaigns" package can be found at the link below!
View the most recent opt-in digital ad campaign packages here.
View the FY2023 Full Social Media Program Overview here.
Looking for more information about Chapter Social Media? Return to the Support Center.
Still have a question? Our social media team is here to provide additional guidance as needed. Please email socialmedia@score.org.
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