Media Training Webinars

Media Relations 101: A Guide to Getting Started 

Topics include: 

• How to build a press list
• Developing & maintaining media relationships
• Making use of SCORE public relations resources

Gary Robinson from SCORE Memphis, a former journalist, shared his insights and best practice tips for other chapters to follow.

View the webinar here

View the slide presentation here

Media Relations 102: What Makes a Good Story?

Topics include:

• The elements of a good story
• Pitching techniques and best practices
• Identifying volunteers and clients to serve as chapter media spokespeople
• How to build awareness of SCORE in your community through local media

Linda Zangrilli and Charlie Morris of SCORE Bucks County explained how the press operation in their local chapter works and how they've successfully garnered media attention.

View the webinar here

View the slide presentation here

Media Relations 201:  Interviews

Topics Include:

• Preparing talking points for a media interview
• Setting up video and audio
• General media training tactics
• What to say and what not to say while in an interview with a reporter

Lori Martinek of SCORE Los Angeles, who is a former journalist and current owner of a marketing/public relations firm, shared her insights on how best to prepare for a media interview.

View the webinar here

View the slide presentation here

As always, our public relations team (media@score.org) is here to provide additional guidance as needed. Thank you for sharing your chapter’s success and accomplishments!