Media Relations 101: A Guide to Getting Started
- How to build a press list
- Developing & maintaining media relationships
- Making use of SCORE public relations resources
Gary Robinson from SCORE Memphis, a former journalist, shared his insights and best practice tips for other chapters to follow.
Media Relations 102: What Makes a Good Story?
- The elements of a good story
- Pitching techniques and best practices
- Identifying volunteers and clients to serve as chapter media spokespeople
- How to build awareness of SCORE in your community through local media
Linda Zangrilli and Charlie Morris of SCORE Bucks County explained how the press operation in their local chapter works and how they've successfully garnered media attention.
Plan to join the upcoming webinars for more easy-to-follow tips and best practices for your chapter’s media relations outreach.
Media Relations 201: Interviews
July 13 at at 2pm ET
Now you’ve successfully landed a pitch, how to prepare talking points, prepare for an interview (in different formats), set up video/audio, media training tactics, bridging, pivots, etc. Examples of good / bad and what to do / not do.
Media Relations 202: Spreading the Word
Sept. 14 at 2 pm ET
How to build on your foundation, keep growing your relationships, update your resources and spokespersons, place a regular column or feature in your local press, sharing your media success on social platforms and more, identify other media opportunities – local speaking engagements, webinar or blog content, connect with other local groups to share the SCORE story.
As always, our public relations team (firstname.lastname@example.org) is here to provide additional guidance as needed. Thank you for sharing your chapter’s success and accomplishments!