Giving Tuesday / Season of Giving Toolkit

Giving Tuesday and Season of Giving Chapter Campaign Tools 

Giving Tuesday (December 3, 2024) is a global movement that unleashes the power of radical generosity to transform communities worldwide. This day is about celebrating generosity and all acts of giving. 

During this year's Giving Tuesday campaign, we'll invite our communities to help out small businesses by supporting your local SCORE chapter. To assist your chapter in promoting the amazing contributions SCORE volunteers make (thank you!) on one of the highest-volume days for nonprofit donations all year, we've put together a few resources you can use at the local level.

After Giving Tuesday has ended, encourage your community to continue giving back during the Season of Giving (through December 31). 

Learn more about Giving Tuesday here: www.givingtuesday.org

Download marketing assets for Giving Tuesday here: 2025 Promotional Assets 

Table of Contents: 

1. Constant Contact Email Draft
2. Chapter Donate Page Feature
3. Social Media Posts
4. Press Release Example

Constant Contact Email Draft

On November 8, 2024, a Giving Tuesday Constant Contact email template titled "Giving Tuesday—12.3.24—Call for Volunteers Chapter Template" will be loaded into all chapter Constant Contact accounts. This email encourages readers to become SCORE volunteers and the impact they can have on their local community. You can send this template as is or add chapter-specific content and imagery for a more local feel. 

To find these templates:

1. Log in to Constant Contact
2. Click ‘Campaigns’ in the top menu
3. Click ‘Status’ in the menu on the left to expand the Status options. Select ‘Draft’. 
4. Find the email listed on this page. They should be titled: Giving Tuesday - 12.3.24 - Call for Volunteers Chapter Template
5. Make changes to the sender and/or logo as desired. 
6. Send the email to your list.

NOTE: In the email, remember to change the link to the donate button to your local chapter donation page.

After Giving Tuesday, you could re-use this email for the Season of Giving through the end of December. Update the subject line to something similar to “Support Small Businesses through the Season of Giving” and swap out the header image. 

Chapter Donate Page Feature

Consider updating your Chapter’s Donate page for Giving Tuesday. You can add the following image and paragraph to the page to encourage people to support your chapter.

Download the Giving Tuesday logo here.

Help SCORE Support Small Businesses in Our Community

Please contribute to the SCORE Foundation to help us support small business owners in our community. Our mentoring and educational resources help businesses keep their doors open. Your support will allow us to create new tools, provide additional training, and reach more small business owners and aspiring entrepreneurs locally. Donate Today.

NOTE: If your chapter does not have a local donation form, the SCORE Foundation can provide you with one. All donations made through this chapter-specific page will be automatically designated to the chapter. Complete this form to request a custom donation form for your chapter's website: Online Donation Page for Chapters. 

Promote your local donation page by highlighting it on your website homepage, through email, and on social media throughout December. 

Social Media Posts

Consider using the text below on your social media channels to encourage followers to support your chapter on Giving Tuesday. Pair these posts with a branded Giving Tuesday and SCORE graphic.

Download social media Giving Tuesday graphics here. 

Post Idea 1:

SCORE <chapter name> is dedicated to supporting small business owners in our community. In 2023 alone, we helped start ### new businesses and created ### new jobs in {insert state}. Please contribute and help us increase our impact. #GivingTuesday

Link to the local donation page or https://scorefoundation.org/donate/ 

*Fill in #’s with local chapter impact stats 

Post Idea 2: 

This Giving Tuesday, consider the gift of time by volunteering with SCORE and helping small businesses in our community thrive. #GivingTuesday

*Link to local volunteer page or https://www.score.org/page/volunteer-score 

Press Release Example

Consider distributing a local press release about GivingTuesday with details on how to give back to the community through the donation of time by becoming a SCORE volunteer. 

SCORE HQ previously ran the following press release: Small Business Mentors Expanding Ranks on Giving Tuesday. You can use this press release as a starting point and swap out the impact stats and quote with chapter information. 

Make sure to update the “About SCORE” blurb to: 

Since 1964, SCORE has helped more than 17 million entrepreneurs start, grow or
successfully exit a business. SCORE's 10,000 volunteers provide free, expert
mentoring, resources and education in all 50 U.S. states and territories. Visit SCORE at
www.score.org.

Funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.

If you have any questions, please email Marketing@score.org.