Video Success Stories

Who better to share the SCORE story than clients themselves? With this in mind, SCORE HQ’s external relations team developed shareable video content that amplifies who SCORE is, how we support small businesses and the difference that SCORE makes in helping entrepreneurs start, grow and build a business. To date, 75 clients have been featured (along with their mentors when possible) sharing their SCORE success stories in their own voices. View SCORE success story videos on YouTube. 

How are video success stories used?

The video success stories are among our most compelling, engaging, and impactful content. They have been extremely successful in driving both client and volunteer interest and conversions. Participating clients and their mentors are featured on SCORE's national and local websites, social media platforms and in marketing campaigns throughout the year. Many of the clients featured are also members of our SCORE spokesperson corps and appear in press releases and other external communications.

To encourage local promotion of video success stories, SCORE HQ shares video success story content  with the chapter chair, mentor(s), district director, and regional vice president of clients featured, along with a toolkit that includes suggestions on how to amplify the content locally.  Clients also receive a Success Story Publicity Toolkit. 

How are video success story clients selected? 

We identify video success story candidates by:

• searching on SCORE.org and looking at existing client success stories
• reviewing recent news articles where SCORE clients have been profiled
• interviewing chapter leadership or mentors who may be able to refer specific clients
• browsing recent client award winners and nominees from chapters

From there, we create a list of potential candidates. Then we begin sending out email invitations to the clients and cc: their mentors. Not all clients respond or are interested. For those that respond, we have an initial conversation via email or phone interview and typically communicate with their mentor to ensure it is a good fit for the success story series. We also invite the mentor to participate and/or attend the video recording.

Once a client is selected and confirmed, we send them a detailed email and cc: the mentor again. Then scheduling and filming begins!

In FY25, our video success story series featured the 15 winners of SCORE's 60th Anniversary Pitch Competition.

Know a SCORE client whose story should be featured? 

Submit success stories from your chapter here. Learn more about the process for submitting a SCORE success story for publication to the website here.

As always, our public relations team (media@score.org) is here to provide additional guidance as needed. Thank you for sharing your chapter’s success and accomplishments!