Do You Have Tips for Creating Videos for Social Media?

If you plan on recording social media-based video content, SCORE has developed a series of best practices to help you produce the best quality videos possible.

Planning: Prior to capturing your video, you need to determine the type of content that will be recorded.

1. Determine Subject Matter: Cover a single topic to ensure the video clip is clear and concise. 
2. CTA and Prompts: Determine what action the audience should take after consuming the video.
   • What is the purpose of this piece of video content? 
   • Where can the audience find additional information on this subject?
   • Is there information that can be included in the copy to support the video?
3. Singular Post or Series: Decide if this video will be a stand-alone post or part of a series.

Prepping: What to factor in before you start to shoot your video clips.

1. Write Script: Outline your main talking points. Compose a script or bullets to stay on track.
2. Assign Speaker: Determine who will deliver the message in your video. 
   • Social Media Chair
   • Chapter Chair
   • Mentor
3. Finalize CTA: Map out the user's intended action after consuming this video content. 
   • Registration link
   • Find a mentor link
   • Volunteer link

Filming: Once you’ve completed the prep work, it’s time to hop in front of the camera and shoot your content. Please consider the following:

1. Equipment: Figure out what equipment you need to capture video footage. 
   • Video: Mobile device, digital camera or webcam
   • Audio: Voiceover, microphones or device audio
2. Video Duration and Orientation: Determine the ideal length and orientation of your video clips. 
   • Duration: We suggest clips that are between 15-90 seconds long.
   • Orientation: The most popular video orientation today is 9x16, but this can vary by platform.
3. Location: Consider the lighting, noise factor and overall visual presence of your video's setting.

Publishing: You’ve shot your video, now what?

1. Editing Footage: After filming, minor edits can enhance the quality of your video. 
   • Ensure the clip is clear and concise. Trim any extra seconds off the beginning and ends. 
2. Write Copy: Draft the copy that will be added to the body of the post. 
   • Use this space to introduce the topic and reiterate your CTA prompts.
3. Schedule Post: Use SOCi to schedule video posts and watch the views roll in! 

Looking for more information about Chapter Social Media? Return to the Support Center. 

Still have a question?  Our social media team is here to provide additional guidance as needed. Please email socialmedia@score.org.