Beginning February 1, 2024, Gmail and Yahoo are tightening their policies on how they identify incoming emails as SPAM. Violating these policies can cause a significant drop in the number of emails getting to subscriber inboxes (deliverability) and email bounces. These can lead to your Constant Contact account getting suspended.
Because we want to be sure that the valuable content that SCORE offers gets to our subscribers’ inboxes, it is essential that each SCORE chapter fully complies with the following three components of these new policies:
One-Step Unsubscribe: All marketing emails should provide the recipients with the opportunity to unsubscribe quickly. Using your chapter Constant Contact account for all marketing emails provides subscribers with that correct unsubscribe option. Please make sure all marketing emails are only sent through Constant Contact.
DMARC Authentication: There are multiple ways that email platforms check that the email address sending emails is who they say they are. This is how they keep their users safe. One of these is called a DMARC record. SCORE HQ has set up this record for each chapter with the scorevolunteer.org (SVO) domain. Since these records are set up for the SVO domain, all chapter marketing emails must use the scorevolunteer.org email address associated with your chapter.
- SPAM Complaints: The new policy has stated that the SPAM complaint rate should be below 0.3% for emails. To keep your chapter email complaints low, please make sure all email recipients have given permission to receive SCORE marketing emails.
As these policies are implemented, we will remain vigilant in monitoring email performance and adjust accordingly.
Thank you for your work with SCORE and doing everything to ensure all chapter emails find their way to chapter subscribers.