Email marketing guidelines were developed to ensure email marketing efforts aligned across the SCORE organization.
Every email sent to a subscriber is a potential opportunity to showcase SCORE’s professionalism and expertise. Because of this, we want to provide valuable resources and information to our SCORE audiences and provide an excellent user experience to each SCORE subscriber.
These email marketing guidelines include what content to include in your emails, legal requirements, image best practices, timing and scheduling recommendations, calls-to-action suggestions and more!
As you create and schedule chapter emails, use these guidelines to shape your local email marketing strategy.
We will regularly update this document. To download these guidelines to your computer, you can open the Google Doc, click File, and select Download. You can also bookmark this page.
Have a question? Email Marketing@score.org.