Fundraising and Event Promotion Tools Overview

In addition to client outreach, SCORE’s Fundraising and Event Promotion Tools Overview shares marketing tools that can be used to strengthen fundraising efforts by promoting donor events, engaging partners, and presenting a consistent, professional brand to supporters. These resources help chapters create high-quality materials, highlight fundraising activities on chapter websites, and demonstrate the credibility and impact of SCORE’s mission. Using them ensures fundraising communications are both effective and aligned with national brand standards.

Available Tools

Brand Guide
Apply SCORE’s brand guidelines in all fundraising materials, including event invitations, donor proposals, and partner communications, to ensure professionalism and consistency.

Image Resources
Access approved images to strengthen donor-facing materials such as sponsorship packets, case statements, and fundraising event promotions.

Event Pinning Instructions
Learn how to pin fundraising or donor recognition events to multiple chapter websites for greater visibility.

How to Add Event Blocks on Landing Pages
Promote donor events, galas, or fundraising workshops directly on your chapter’s landing page.

Advertising Collateral
Use templates and sample materials to create compelling outreach pieces that attract corporate sponsors, individual donors, and community partners.

Workshop Resources
Adapt workshop promotion tools to highlight fundraising forums, donor roundtables, or partner-led events that showcase SCORE’s impact.