In September-October 2020, Centiment conducted a study of brand awareness and perception for SCORE (N = 1,487).
The results of this study can be found in the below presentations:
- Abbreviated presentation and topline results
- Full-length slide deck
FOCAL TOPICS INCLUDED:
Baseline aided and unaided brand awareness and perception.
Measure client perception and experience of service offerings: mentoring, workshops, online resources.
Comparison to peer organizations: perception, likelihood of use, current use.
Examine where small business owners go for information and support.
GOAL: ACTIONABLE INSIGHTS
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