Here are some links to report training guides that will be most useful. For more Constant Contact guides, visit their Community Page. 

Email Reporting

Overview: Email Reporting
How to see your email opens, clicks, bounces, and more, and compare your performance over time

Export Reporting Data for All Emails
Export the reporting data for all your emails sent in a period of time to analyze your email data over time

Compare Reporting Stats for Multiple Emails
Select up to five campaigns to compare side-by-side

Export Reporting Data for Specific Emails
Analyze your reporting data over time by exporting results for specific campaigns

The Suspended Email Address Bounce Category
View and manage email addresses marked as "Suspended" in your reporting

Reporting for Your Automated Email Series
View the queued contacts, sent, opens, and clicks for emails in your Automated Email Series

Open Rate for an Email
How an email's Open Rate is calculated and where to find the Opened Report

Event Reporting

Event Reporting
Information included in the Registration Details and Quick Status reports

Custom Reporting for Event Campaigns
Export a custom registration report including specific information you choose

View and Download Events and Registrations Reports
Break your Event reporting into pieces by viewing, downloading, and printing the Quick Status and Registration Details reports

Other Reporting Guides

How long is reporting data saved in Constant Contact?
Summary reporting is always available for your campaigns, and detailed reporting information is available in your account for up to 3 years

Reporting for a Survey Page
See how many responses your Survey Page received and view the overall and individual results

Email Marketing Report Glossary

All opens – the total number of times an email is opened, including repeat opens

Average industry rates – a benchmark for how well your email results match up to
others in your industry

Bounce rate – the percentage of email subscribers that did not receive your message

Click-through rate – the percentage of clicks an email receives based on the number of
contacts who opened the email

Delivery rate – the percentage of emails sent that were successfully delivered to your
contacts’ inboxes

Did not opens – the number of people who have not yet opened your email

Sends – a complete list of contacts you sent your email to

Spam report – a contact on your email list receives your communication and reports it
as unwanted or unsolicited

Unique opens – identifies each individual who opened your email and when

Unsubscribes/‘Opt-Outs’ – the total number of contacts who have decided to no longer
receive your emails