Here are some links to report training guides that will be most useful. For more Constant Contact guides, visit their Community Page.
Email Reporting
Overview: Email Reporting
How to see your email opens, clicks, bounces, and more, and compare your performance over time
Compare Reporting Stats for Multiple Emails
Select up to five campaigns to compare side-by-side
Export Reporting Data for Specific Emails
Analyze your reporting data over time by exporting results for specific campaigns
The Suspended Email Address Bounce Category
View and manage email addresses marked as "Suspended" in your reporting
Reporting for Your Automated Email Series
View the queued contacts, sent, opens, and clicks for emails in your Automated Email Series
Open Rate for an Email
How an email's Open Rate is calculated and where to find the Opened Report
Other Reporting Guides
How long is reporting data saved in Constant Contact?
Summary reporting is always available for your campaigns, and detailed reporting information is available in your account for up to 3 years
Reporting for a Survey Page
See how many responses your Survey Page received and view the overall and individual results
Email Marketing Report Glossary
All opens – the total number of times an email is opened, including repeat opens
Average industry rates – a benchmark for how well your email results match up to
others in your industry
Bounce rate – the percentage of email subscribers that did not receive your message
Click-through rate – the percentage of clicks an email receives based on the number of
contacts who opened the email
Delivery rate – the percentage of emails sent that were successfully delivered to your
contacts’ inboxes
Did not opens – the number of people who have not yet opened your email
Sends – a complete list of contacts you sent your email to
Spam report – a contact on your email list receives your communication and reports it
as unwanted or unsolicited
Unique opens – identifies each individual who opened your email and when
Unsubscribes/‘Opt-Outs’ – the total number of contacts who have decided to no longer
receive your emails
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