The best way to learn is often to observe firsthand. Below are some examples of what some of our best-performing chapters have done to improve the Search Engine Optimization (SEO) of their SCORE chapter site.
Homepage Content/Text: Tell your potential clients exactly what you do. Stay away from internal lingo such as your SCORE chapter number - this is irrelevant information. The website needs to be an advertisement to get customers in the door, not a way to just tell people you are a SCORE chapter. For ideas see:
Boston (http://boston.score.org/) What Works: Clean, simple, descriptive text using anchor links (ie. linking a word like Mentoring to the Mentoring page) is great for SEO and also engages your potential client.
Minneapolis (http://minneapolis.score.org/) What Works: Linking to their social media pages (Facebook, Twitter and LinkedIn) using the icon buttons in the lower right corner of the homepage. Also they highlight upcoming workshops (fresh content is important for SEO) towards bottom of page.
Washington, DC (http://washingtondc.score.org/) What Works: Descriptive anchor links to their own fresh content like workshops, events and newsletters. Descriptive URL’s like http://washingtondc.score.org/resources/dc-government-businessresource-center are great for SEO.
Chicago (http://chicago.score.org/) What Works: Links in lower right corner to sponsors with robust, high traffic sites. Ask that sponsors link back to you as well for SEO purposes.
Atlanta (http://atlanta.score.org) What Works: Ad on the right highlighting Facebook page. Uses identifiable images and links to social media. Also uses thumbnail Twitter and Facebook icons at bottom.
Portland ME (http://portlandme.score.org/) What Works: Great layout and use of calls to action (ie. Request Mentoring, Make an Appointment).
Youngstown (http://youngstown.score.org/) What Works: Uses anchor text to link within the website. Blog feed highlights their new, fresh con