SCORE provides social media support for chapters (learn more here). For those chapters seeking to promote events / workshops, recruit clients /volunteers or build awareness by adding a media spend, turn-key paid social media ad campaign options are available through our contractor, Hiper, on a quarterly basis or chapters can run their own social media ad campaigns.
Optional Turn-Key Social Media Ad Campaigns Via Hiper
Paid campaigns via Hiper are refreshed and optimized monthly and include results reported via analytics and billing reconciliation in addition to the paid campaign content. Campaign fees for these optional packages are processed through SCORE centralized accounting and deducted from local marketing budgets shortly after the campaigns launch each quarter. (i.e. Q2 processing takes place in mid-January 2022 for ads launching Jan. 1).
Optional ad campaign packages and deadlines are shared during the monthly Social Media Webinars for chapter volunteers and via email. The opt-in form requires contact names and emails for the chapter chair and treasurer, who are copied on ad campaign confirmation emails.
Chapter-Run Social Media Ad Campaigns
We recommend the Hiper packages because social media advertising / billing / reconciliation can be complicated for even the most seasoned volunteers – often due to no fault of their own but due to the constantly changing and varying interfaces of the platforms. Hiper’s packages are based on years of metrics and working directly with the chapters to create campaigns that meet their goals.
Chapters with volunteer bandwidth and expertise are permitted to run their own advertising / paid campaigns on social media outside of Hiper’s turnkey optional ads.
For those chapters choosing to run their own optional paid social media campaigns, please ensure you have the appropriate access levels on accounts where you intend to launch the paid campaigns.” Click here for information on how to gain access to chapter social media sites.
For more information on payment options for chapter-managed social media campaigns, please see Paying Chapter Bills by Credit Cards.
Please visit the Social Media resources section of the Support Center for important links, guides and FAQs.
Still have questions? Email our dedicated ticketing desk at firstname.lastname@example.org.