Colors play an important role in email marketing. When done correctly, they can reinforce your brand, bring attention to a call-to-action and highlight important content. If done incorrectly, colors can be distracting or make your email difficult to read.
SCORE Brand Colors
Branding is important, and SCORE has a branding guide that we encourage all chapters to follow.
On page 16 of the Brand Guide, you will find the SCORE brand colors. You will notice under each color, a Hex code is provided. In Constant Contact, you can enter these Hex codes when editing your email to use the exact same colors.
Grabbing Attention with Color
Consider a consistent hyperlink or button color that stands out so readers will easily find and follow your call-to-actions. For hyperlinks and buttons, use the blue, green, or yellow colors from the SCORE Brand guide.
Avoid the use of red fonts in your email. Red font can hurt your email’s deliverability and is inconsistent with SCORE branding.
It is important to be aware of ADA accessibility and ensure your emails can be easily read by all. Make sure there is enough contact between colors. For example, if using the SCORE yellow color in a button, be sure to use black text on top of it. White or green font would not provide enough contrast for color-blind readers. If the button is blue, use a white font in it for sufficient contrast.