Welcome emails are an important part of any email marketing strategy. On average, they receive over a 50% open rate. If you are not crafting a personal welcome email with call-to-actions, you are missing out on an excellent opportunity to introduce your chapter to your subscribers.
What to Include
In a few, short (2-3 sentence) paragraphs, you can thank the reader for subscribing, tell them about your chapter, and what services you provide. Include links to your Find a Mentor page, your workshop calendar, local resources, etc. You can also consider adding testimonials from clients or highlighting a success story from your website.
You can choose to draft it like a personal letter and use the chapter chair or other chapter leader in the closing. His/her name should also be in the FROM line, as this can improve the open rate. The subject line can be simple, such as Welcome to SCORE [CHAPTER NAME]. For more pointers, feel free to review the November Marketing Minute where there is information on creating a scannable email.