Brand Awareness Presentation
In this presentation, you'll learn how the External Relations and the Marketing teams work together to build brand awareness for SCORE. Presented by Betsy Dougert, SCORE Vice President of External Relations, and Candice Stennett, Vice President of Marketing, this webinar will help you understand how we are working to keep SCORE's name top of mind for aspiring entrepreneurs and small business owners.
5:39 What is the SCORE Brand?
9:15 Building Awareness with Pre-Start Entrepreneurs
13:59 Leveraging Success Stories for Peer Referrals
16:03 Building a Presence on Social Media
19:02 Building Awareness with Established and Growing Businesses
21:02 Getting Mentioned in the Media
28:50 How Partnerships and Community Outreach Help Us Reach More Business Owners
34:37 Building Awareness with Businesses in Crisis
35:34 Chapter Social Media Program
38:34 The SCORE Brand Guide
44:03 Using Marketing Campaigns to Reach New Audiences
45:32 Plans for Building Awareness in FY21
51:49 What Can You Do in Your Chapter?
55:44 Contact Us with Questions