Chapter 30 Mentors recommend you use the 'etc' method for each attempt at contacting a client for an MRE
Email, Text, Call - a Best Practice
'E' = email (low odds, but best way to document contact)
- nearly 50% of all emails go to the recipient's SPAM folder and are never seen
- average user receives 88 emails daily, the typical email app shows only the most recent 10-12 on the first screen - so good luck with some clients even seeing your email in their inbox
- Millennials & Gen-X, don't really check email anyways - just ask one of your young family members
'C' = call (lowest odds)
- 76% of all phone users let unknown calls go to voicemail if they don't recognize the calling number, even assuming their VM is set-up and 'not full'
- also, think of your own phone behaviours and that of your family members
'T' = text (best odds) & why there are 'NoTexting while Driving' state laws
- many clients respond quickly to a text/SMS
- even if client does not immediately respond, they will know why your number is trying to call them if your text says 'I am Mark the SCORE mentor trying to help you, or call me back at this number; i also sent an email from firstname.lastname@example.org - please check your inbox or SPAM folder"
So, email, call, & text
What if the client mis-entered their email address and/or phone # ????
- We're all human, including mentors
- Google Search on the client's name, business name, domain name, etc: they are almost always findable; eg, email@example.com is a dead giveaway for her website sallyscookies.com where you should find accurate contact information; message them on FB or LinkedIn
- also, National Client Search in CORE sometimes finds them
- 'Persist' is what we teach wanna-be entrepreneurs
- 'Persist' is what we do
Mark Krosse, SCORE Mentor