Guides on Social Media Platforms and Best Practices

Platform Specific Guides

Facebook Social Media Guide

This guide was created to help SCORE volunteers who are assigned or would like to manage their chapter’s Facebook account. All chapters have a Facebook business page and we recommend that each chapter have at least 1-2 local administrators that can post on behalf of the chapter, access metrics, and provide response management.

LinkedIn Social Media Guide

This guide was created to help SCORE volunteers who are assigned or would like to manage their chapter’s LinkedIn account. All chapters have a LinkedIn page and we recommend that each chapter have at least 1-2 local administrators that can post on behalf of the chapter, access metrics, and provide response management.

Instagram Social Media Guide

This guide was created to help volunteers interested in starting or managing an Instagram account for their chapter. Starting a chapter Instagram account is 100% optional and if created will only be managed at a local level.

General Social Media Best Practices

Getting Started with Social Media

Welcome to the world of social media marketing! Social media enables SCORE chapters to connect and engage with their respective communities while increasing brand awareness. Chapters accomplish this by regularly posting quality content that is relevant to their target social media followers (primarily current/prospective clients and volunteers). Remember: Social media is about building long-term relationships, so it’s a marathon, not a sprint. With time, you will establish your chapter’s social media accounts as valuable resources to your community.

In this document, we will focus on how to create your Facebook Profile and chapter page. Seventy-two percent of all adult Internet users are on Facebook, so the site is a good place to begin your social media endeavors.

Ramping up with Social Media

You created a Facebook page for your chapter...now what? It’s time to get fans! Since Facebook ranks as the most popular social media channel, we will focus on growing your Facebook page in this guide. Concentrating on one social media network will help you develop consistency and credibility. Moreover, from a marketing point of view it is prudent for chapters to prioritize Facebook because among all of SCORE National’s social media accounts, we receive our highest social media numbers on Facebook – 60 to 70 percent of all social media referral traffic to our website comes from Facebook!

Bigger, Better, Bolder with Social Media

If you’re ready to venture beyond Facebook marketing, let’s examine other social media channels. Don’t feel you have to use every social media network. Being proficient and consistent in one or a few sites is more important than having a weak presence on many. You don’t want to spread yourself too thin, and your fans like to see consistent activity on your pages.