Marketing Minute – June 2020
Introducing the Small Business Resilience Partner Resource Portal
SCORE is pleased to introduce the new Small Business Resilience Partner Resource Portal! The new portal contains key business resources and tools that are available to help small business owners through the coronavirus pandemic and other crises. This portal contains resources from SCORE sponsors, partners and other trusted sources. The resources in the portal are all curated to offer high-quality information and financial resources that will help address entrepreneur needs. These resources are centralized in a one location here: Small Business Resilience Resource Portal.
Resources are marked by icons that identify the resources type as a program or funding and grant related resources. Direct your clients to the portal to find resources to support their business.
VolunteerMatch Partners with Idealist
VolunteerMatch has partnered with Idealist, an organization that specializes in helping people connect to jobs and internships with nonprofit organizations, to promote volunteering in more communities across the U.S.
This partnership allows for Idealist to pull volunteer opportunities from VolunteerMatch and automatically post them onto their platform. So not only will your opportunities be posted on VolunteerMatch.org, they will also live on Idealist.org as well.
Having your volunteer opportunities on an additional platform will allow your chapter to reach more people and increase awareness. If someone is interested in applying on Idealist, they will be routed back to VolunteerMatch to complete the process.
Here is an example of how a VolunteerMatch recruiting ad appears on Idealist.org:
Top News Mentions
SCORE is mentioned an average of 1,450 times per month in national and local media. Click the links below to view the story.
Two of our most recent, high-profile mentions:
- 4 Types of Business Partnerships – Which is Best for You? MSN Money - 6/23/2020
- How to volunteer from your home now Forbes - 6/8/2020
Two of our most recent success stories:
- The Rustic Muffin: A Unique Coffee and Bagel Spot Holy City Sinner.com (Charleston, NC) – 6/22/2020
- Tripped up by pandemic, beauty store open again New Castle News (Lawrence County, PA) – 6/22/2020
Call for Real-Time Mentoring Volunteers
Real-Time Mentoring continues to provide answers to small business owner questions every Tuesday and Thursday, 2-5pm ET. To date, more than 6,000 business owners have joined the platform to get live, online support.
But we still need additional help to provide the best possible experience for small business owners in need. If interested, please sign up at www.signupgenius.com/go/realtimementoring.
Several of the volunteers that have participated have converted the Real-Time Mentoring discussions into ongoing client relationships. Frances Fisher of SCORE Jacksonville has converted at least 6 clients and Jeff Freedman of SCORE South Sound/Tacoma has converted 12 clients.
Don’t miss this opportunity to interact with clients that are looking for your expertise. If you have any questions, please do not hesitate to contact email@example.com.
Social Media Content Calendar
Hi-Per Local has shared their content calendar to help chapter’s know what to anticipate and better coordinate local posts. You can access it and/or bookmark it from here:
To sign up for all upcoming social media calls please click here. You can choose which webinars you are able to attend, although we recommend attending all of them because the information changes with each call.
Upcoming Live Webinars
- July 2: How To Protect & Grow the Value of Your Business During a Pandemic
- July 9: Productize - Steps for Turning Your Service Into a Product
- July 16: Connect with Customers and Manage Your Business Remotely
Tops Resources on SCORE.org
A list of SCORE.org’s top 25 workshops and resources is updated monthly and can be viewed at: http://bit.ly/top-score-resources. Please feel free to keep this page bookmarked for future reference.
The top resources are first broken out into a list of the most viewed workshops and resources, and then separated out into additional lists according to business topic.
Knowing what the most frequently viewed workshops and resources are on the national site can help you understand what topics and content business owners are most interested in and thus create resources around those topics to increase your chapter’s website traffic and workshop attendance.