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Spectrum Business Promotions of SCORE

SCORE Staff
  • Updated
Many of you have heard ads from Spectrum Business on your local TV and radio stations that mention SCORE. The SCORE Foundation is currently working to finalize an official partnership with Spectrum Business. In the meantime, they have already started running radio and TV ads in 41 markets that include SCORE, at no cost to us.
The ads don’t air on a set schedule, so it’s impossible to predict when they’ll air, and therefore difficult to “catch them” live. Click these links to watch the TV ad and listen to the radio ad .
 
These ads are providing widespread, high-profile exposure for SCORE, and we could not have afforded them without a corporate partner. Please contact contactus@scorefoundation.org with additional questions.

Spectrum Business: Executed and planned in-kind contributions to SCORE                                                                                       Updated 5/1/20

 

Marketing Channel

Description of Tactics

Dates

Reach of Marketing Tactics

TV
  • :60 TV spot ‘Count on Us’ includes reference to SCORE

4/16 - 5/15

·     300 GRPs (gross rating points) per week across 16MM HH across 41 states including 146 DMAs

Radio
  • :60 Radio spot ‘Count on Us’ includes reference to SCORE

4/16 – 5/15

·     100 GRPs per week across 20 US markets (including but not limited to NY, LA, Dallas, San Antonio, Austin, Tampa/St Pete, Orlando, Cleveland, Cincinnati, Charlotte, Raleigh-Durham)

Radio Station Interviews

·       Interviews of VP SMB Marketing regarding ‘Count on Us’ campaign including SCORE

Week of 5/4

·     NY market (Entercom group of stations)

·     LA market (KLAC Sports)

·     Dallas market (iHeart Radio group of stations)

Email

·       Emails to SMB customers and prospects

4/16 &

5/1

·     Each email send includes:

o 618K small business prospect emails

o 572K small business customer emails

Social Media

·       Social post on Facebook, featuring SCORE

Post running from 4/29-5/13

·     Projected impressions: 4-5M

·     Projected Reach: 2.2M

Online

Landing Page

·       SCORE included as a key resource on ‘Count on Us’ landing page: business.spectrum.com/countonus

4/16 launch

·     All of the above and below Spectrum Business ‘Count on Us’ campaign tactics drive to this URL

Direct Mail

·       Direct Mail to Spectrum Business Customers with ½ page article on SCORE

4/27

·     436K Spectrum Business Customers

Direct Sales Consultants

·       Educate Spectrum Business Direct Sales consultants on SBA Loans and SCORE

4/15

·     1300 Direct Sales Consultants across 41 states

 

Charter Communications / Spectrum Business Geographic Footprint:

  • Charter Communications serves over 29M total customers across 41 States, including nearly ~2M Spectrum Business customers
  • Spectrum Business marketing and advertising targets ~6M+ small businesses across the US (includes Customers and Prospects)
  • Marketing across 41 States and 146 US DMAs including, but not limited to, NY, LA, San Diego, Texas, Florida

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