You created a Facebook page for your chapter...now what? It’s time to get fans! Since Facebook ranks as the most popular social media channel, we will focus on growing your Facebook page in this guide. Concentrating on one social media network will help you develop consistency and credibility. Moreover, from a marketing point of view it is prudent for chapters to prioritize Facebook because among all of SCORE National’s social media accounts, we receive our highest social media numbers on Facebook – 60 to 70 percent of all social media referral traffic to our website comes from Facebook!
If you have not created your Facebook page or need a refresher on basic Facebook terms, please read the “Getting Started with Social Media: Create a Facebook Profile and Page” guide first.
Once you have more time and feel comfortable, try expanding to other social media platforms. Read the “Bigger, Better, Bolder with Social Media: LinkedIn, Twitter and more” guide.