Email Marketing Overview

Download Full Overview

Email Marketing: The Purpose

• Email marketing, of all promotional activities, is the:
• fastest,
• cheapest,
• highest return on investment.
• It provides a fast “go to market” strategy for attracting new clients to your chapter.

Email Marketing: The Definition

Definition:
Email marketing is a low-cost and effective approach for promoting activities and services to prospects and clients via professional, action-oriented and targeted messages.