Logo Usage Guide

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Using the SCORE/Simple Steps logos

The Simple Steps for Growing Your Business and Simple Steps for Starting Your Business logos should always be presented in compliance with the following brand guidelines:

Color

It is always preferred that the logos be placed over a clean white background. Print or display them only with the approved blue color values: PMS 2945C, PMS300U or Hex# 006EB7When printing on a dark, solid background use only white (reversed) images.

Clearspace

Clearspace must be maintained around the entire logo to maintain a neat appearance and readability. You can easily determine the minimum clearspace required by identifying the height of the “S” in SCORE, and then multiplying the height by 1.5. The clearspace should be maintained on all sides of the logo.

Brand Integrity

In addition to the above basics, always respect the brand:

• Never stretch or distort the logos
• Don’t crop or edit the logos in any manner
• Use only when presenting the SCORE-branded Simple Steps – these logos cannot be used to promote any other workshops