If you’re ready to venture beyond Facebook marketing, let’s examine other social media channels. Don’t feel you have to use every social media network. Being proficient and consistent in one or a few sites is more important than having a weak presence on many. You don’t want to spread yourself too thin, and your fans like to see consistent activity on your pages.
SCORE National receives the most website referral traffic from these channels in order: Facebook, LinkedIn and Twitter. Unfortunately, Google+, YouTube and Pinterest appear at the end of the referral list. We also receive traffic from sites we don’t even manage, such as Reddit, Yahoo Answers and StumbleUpon; others recommend SCORE on these sites.
If you haven't created your chapter Facebook Page or need a refresher on basic Facebook terms, please read the Getting Started with Social Media: Create a Facebook Profile and Pageguide first.
If you need help establishing your Facebook Page marketing strategy, read our second guide, Ramping Up Your Social Media: Best Practices for Growing your Facebook Page.
After you are more confident with Facebook, we recommend opening a LinkedIn group first. If you have time, then examine Twitter and others.