Welcome to the world of social media marketing! Social media enables SCORE chapters to connect and engage with their respective communities while increasing brand awareness. Chapters accomplish this by regularly posting quality content that is relevant to their target social media followers (primarily current/prospective clients and volunteers). Remember: Social media is about building long-term relationships, so it’s a marathon, not a sprint. With time, you will establish your chapter’s social media accounts as valuable resources to your community.
In this document, we will focus on how to create your facebook Profile and chapter page. Seventy-two percent of all adult Internet users are on Facebook, so the site is a good place to begin your social media endeavors.
If you already have a Facebook Profile and chapter Page, perhaps skim this guide as a brief refresher, and then jump ahead to our intermediate guide, “Ramping Up Your Social Media: Best Practices for Growing your Facebook Page.”
Once you thoroughly understand Facebook from a marketing perspective, learn how to set up and manage pages for your chapter on other social media platforms via our advanced guide: “Bigger, Better, Bolder with Social Media: LinkedIn, Twitter and more.”