Amazon Webinar Toolkit

SCORE has partnered with Amazon to host one webinar in four different regions (Northwest, Mid-Atlantic, West and Central) for four consecutive quarters.

To help with your local marketing efforts, we developed this toolkit with promotional resources you can use to advertise these events to your clients. 

Webinar Schedule 

Email Marketing 

Constant Contact email drafts will be pushed to chapter accounts within the hosting region throughout the year. These emails are meant to be used as promotional, last-chance, and day-of reminder emails and will include the proper webinar information and registration links for the corresponding events. 

We will drop these templates into chapter accounts three weeks prior to each event date. 

All chapters within the participating regions are welcome to send these emails to your databases, but doing so is completely optional. 

Where to Find the Amazon Webinar Templates

You can always find these email templates under the Marketing Campaigns tab in the Drafts folder.   

As you prepare to schedule a day-of email reminder, we recommend making the following updates to the template: 

1. Copy the draft email by clicking the three dots and selecting Copy.
2. From here, adjust the subject line by adding “Today’s Webinar:” before the rest of the text.. 
3. Consider adding “Live Webinar Today” at the very top of the email, above the webinar's title, like the following: 

The promotional email for the 2/28/24 Amazon Webinar is under the name 2024 Amazon Chapter Draft for the February 28 webinar in Constant Contact.  

Website 

SCORE HQ will pin these events to all chapter websites within the participating regions (Northwest, Mid-Atlantic, West and Central). 

If your chapter is in one of these participating regions, we will also publish a content block on your homepage and local workshop page to spotlight the Amazon webinar series. The content block will look like the below screenshot.  

Review the series event landing page here: Amazon Seller Success Series 2024. 

Google Ads 

SCORE Headquarters will run a targeted Google Ads campaign to generate interest for these webinars. Clients will be directed to the Amazon Webinar landing page to learn more and register.