Q1 FY24: Chapter Social Media Program Performance Report

Chapter Social Media Program Summary & Results

Performance Overview:

This chart serves as a quick look at the aggregate performance of all chapter social media channels supported by the program. Supported channels include Facebook, LinkedIn and Google Business Profile.

Key program highlights:

• Local LinkedIn company pages experienced a 37% increase in fan growth year over year.
  • This is the highest growth rate of all channels. The local LinkedIn pages also had the highest engagement rate of any channel with an average of 7.7%, exceeding that of the previous year.
    
    
• With a 4.5% engagement rate, SCORE local Facebook content is performing well above the 2.5% industry benchmark.
  • The change to more client-focused storytelling with additional video content has resulted in another quarter of record level of social media engagement from fans.
    
    
• 61% of chapters rank in the Google Business Profile local 3-pack for the “Business Management Consultant” search term on desktop.
  • A recent SOCi audit of 300 large multi-location brands showed that only 23% ranked in the top 3 search results for their industry. Though relative to these standards 61% is strong, we've seen a dip in this metric over the past year and will begin testing solutions in Q2 and beyond.

• 76% of all content across core social channels was the baseline Hiper-produced content.
  • Although a growing number of chapters are contributing content at the local level, chapters continue to rely on the program’s provided baseline content. We have made significant progress in training volunteers on the SOCi platform and there are now 413 local chapter SOCi users.

For a deeper dive into our full program analytics, you can view the full report here.

Talking Points for Social Media Chairs:

If you would like to talk about your social media wins to your chapter leadership or at your next chapter meeting, this section is for you! 

SOCi has expanded its analytics capabilities, and a new library of reports is now available to all SCORE SOCi users. You can use these reports + the total program metrics to see how your chapter measures up and communicate your performance with your stakeholders.

Talking Point 1:

Our chapter has a social media community size of _________. This is our total number of followers across all of our channels. The average community size per chapter in Q1 was 876 followers.


Talking Point 2: 

Our chapter generated _________ total impressions across our channels in Q1. Impressions are the number of views our channels earned. The average for all SCORE chapters was 10,407 impressions.


Talking Point 3:

We received _________ total engagements on our posts in Q1. Engagements are actions taken like comments, shares and likes. The average for all SCORE chapters was 421 post engagements.

Your chapter's social media community size, impressions and engagements can all be found in your SOCi reporting dashboard. Please watch this recording for an overview of the reporting dashboard and join us for our March webinar for a step-by-step demo on completing these talking points. 

Please email socialmedia@score.org if you have any questions!