If you plan on recording social media-based video content, SCORE has developed a series of best practices to help you produce the best quality videos possible.
Planning: Prior to capturing your video, you need to determine the type of content that will be recorded.
- Determine Subject Matter: Cover a single topic to ensure the video clip is clear and concise.
CTA and Prompts: Determine what action the audience should take after consuming the video.
- What is the purpose of this piece of video content?
- Where can the audience find additional information on this subject?
- Is there information that can be included in the copy to support the video?
- Singular Post or Series: Decide if this video will be a stand-alone post or part of a series.
Prepping: What to factor in before you start to shoot your video clips.
- Write Script: Outline your main talking points. Compose a script or bullets to stay on track.
Assign Speaker: Determine who will deliver the message in your video.
- Social Media Chair
- Chapter Chair
Finalize CTA: Map out the user's intended action after consuming this video content.
- Registration link
- Find a mentor link
- Volunteer link
Filming: Once you’ve completed the prep work, it’s time to hop in front of the camera and shoot your content. Please consider the following:
Equipment: Figure out what equipment you need to capture video footage.
- Video: Mobile device, digital camera or webcam
- Audio: Voiceover, microphones or device audio
Video Duration and Orientation: Determine the ideal length and orientation of your video clips.
- Duration: We suggest clips that are between 15-90 seconds long.
- Orientation: The most popular video orientation today is 9x16, but this can vary by platform.
- Location: Consider the lighting, noise factor and overall visual presence of your video's setting.
Publishing: You’ve shot your video, now what?
Editing Footage: After filming, minor edits can enhance the quality of your video.
- Ensure the clip is clear and concise. Trim any extra seconds off the beginning and ends.
- Add captions for accessibility. You can do this natively in the Facebook or Instagram apps.
Write Copy: Draft the copy that will be added to the body of the post.
- Use this space to introduce the topic and reiterate your CTA prompts.
- Schedule Post: Use SOCi to schedule video posts and watch the views roll in!
Looking for more information about Chapter Social Media? Return to the Support Center.
Still have a question? Our social media team is here to provide additional guidance as needed. Please email firstname.lastname@example.org.