FEBRUARY: Black History Month

This Black History Month Social Media Toolkit serves as a post library for participating chapters to
promote SCORE services, highlight success stories from Black-owned businesses and spread the word about the resources available to help Black entrepreneurs thrive! This collection of materials will include a combination of graphics, articles, events, templates and even suggested copy to use throughout the month of February on your chapter’s channels. Keep reading to learn more.

Organic Posts on Social Media

We have created a library of content within SOCi for you to use as organic social media posts! Instructions on how to access the library are below, but feel free to customize the copy and add a local touch. 

View the SOCi Knowledge Base guide here OR follow these instructions:

1. Login to SOCi at https://app.meetsoci.com/
2. Navigate to Social > Libraries > "Black History Month”
3. Choose a message you want to schedule.
4. Click the calendar icon next to the message. The message selected will then open as a pop-up for you to make any final edits.
5. Scroll down and click the check box next to “Schedule” in order to add this message for a future date on your Scheduler.
6. Then, choose the date and timing that you want your message to be published and click “Schedule Post” to add this message to your calendar.

Paid Posts on Social Media

SCORE’s trusted partner, Hiper, offers optional turn-key social media advertising campaigns to garner further engagement on your social media posts. 

Choose your own media budget and opt-in anytime. Package details, lead times and opt-in processes can be found at the link below!

View the most recent opt-in digital ad campaign packages here.

Do you have questions about social media advertising for your chapter? New in FY24, we invite you to join us for monthly office hours dedicated to answering chapter questions related to optional social media ad packages. Whether you're a seasoned marketer or new to the world of social advertising, the team at Hiper is ready to answer your questions and guide you through the campaign offerings.

Register for Hiper's Monthly Office Hours here.

If you have any questions about how to use this toolkit, please email us at socialmedia@score.org.