In partnership with Jefferson Franklin Community Action Corporation's (JFCAC) Small Business Resource Center (SBRC), SCORE St. Louis designed and implemented a hyper-focused, multi-channel marketing and educational effort to reduce barriers and provide high-quality technical assistance to entrepreneurs and small businesses in Jefferson County and Franklin County, Missouri. Here is an overview of the results from the first six months of a sixteen month project.
Social Media & Network Outreach
Through the strategic placement of 47 ad campaigns on the website, posts, email notifications, online seminar presentations, and digital advertisement we have reached 111,000 users, with a total of 261,000 ad impressions. Our ads received a 2.4 Impression Frequency Ratio and a click-through rate of 0.56, both above industry benchmarks.
After hosting 51 webinars with 121 JFCAC-SBRC registrants, SCORE St. Louis has received 62 mentoring requests from JFCAC-SBRC territory and hosted 83 individual mentoring sessions.